Weight Watchers went through a rebrand, with more of a focus on wellness. We needed to shift perception from Weight Watchers, the brand for midwestern moms—to WW, the brand that works for everyone… or perhaps we should say, For every body.
Anthem Film
Testimonial Films
We filmed a testimonial with each WW member in the anthem. I ran all the interviews! Members hailed from all over the US, Germany, France, Sweden, Australia, UK, and the Netherlands. We laughed, we cried. Here are a few of my favorite.
Quick Little Bumpers
Targeted bumpers that highlight the million little reasons people have to get healthy.
Stills used digital, print, OOH etc.
Times Square Takeover
To announce the campaign, we launched a takeover in Times Square.
