For the 2024 Super Bowl, Ally wanted to remind people that they were, indeed, a bank. And not just any bank.
One with “savings buckets” to help you save for specific things… like the stuff you wanna buy in Big Game ads.

So we built a website that let people save for all that stuff: SavingForThatAd.com.

Then constructed a 30-foot savings bucket in the Mendoza desert.
And used a giant crane to drop “big ticket” Big Game items into said bucket.

And launched it all during the Big Game.

The all-American :15s NASCAR cut-down with VO from none other than Dale Earnhardt Jr. 🇺🇸 🚗

BTS video of the making of our beloved gigantic desert bucket 🇦🇷 🪣 💜

A gamified web experience let people drop stuff in a virtual bucket and enter to win $$$ toward Big Game ad products.
My mom participated. She did not win 😔.