In 2020, New York Life Insurance turned 175 years old. They wanted to celebrate a legacy of helping people act selflessly.
Our idea, launched as a :60s Super Bowl spot, articulated the company’s entire 175-year legacy, and the values of their clients, in one unique word:
More examples of agápe.
“Movies in the Spirit of Agape”
Using a mix of archival and home footage, we celebrated NYL’s historic milestones—moments when they put love into action.
A history of love in action, brought to life between the subway platform and NYL’s iconic building on 51 Madison Ave.
Anomaly’s 2020 Campaign of the Year!
Love Takes Action 2.0
In the next iteration, we celebrated New York Life’s unique product, their agents, by comparing them to every other kind of product in your life.
In a second spot, we we showed how even little acts of love are important.
Love Takes Action 3.0
In these spots, we took a little trip to the future to show how important it is to speak to an agent, today.
